Brand Identity / Collateral / Website Design & Development / Graphic Standards
The University of California, Irvine Graduate Division provides a broad range of services to students, faculty and staff across the campus in support of a varying range of graduate affairs, from admissions to commencement. IE guided the Graduate Division through a complete rebranding from the ground up. IE developed a strategy that not only tied the new brand into each touch point of the Division, but provided an overarching plan that enabled it to reign in stray messaging and interweave each service/technology into a cohesive and complementary effort by all parties within the Division. IE’s services brought tighter integration and brand coordination to their communication, and the standards continue to provide steady direction for future initiatives.