Brand Identity / Collateral / Website Design & Development / Graphic Standards
IE conducted a comprehensive audit of the organization and met with key stakeholders to gain a complete understanding of the organization’s vision for the future. We distilled our findings into a strategy that helped direct the design of a modern logo to symbolize everything that the institution truly stands for and where it’s moving — confidence, innovative, creative programs, agility and intellectual energy. In addition, the new identity illustrates UCEAP’s unique offering of inspiring education that’s rooted in the exciting experiences that await students abroad. The new brand created a cohesion that the institution was lacking with its previously fragmented approach. IE also developed graphic standards, print templates, and designed the organization’s website.
