Brand Identity / Collateral / Stationery
Much of the advanced research at Caltech is made possible by the Caltech Associates, a community of research supporters who have been committed to providing the necessary resources and freedom for pioneering research since 1926. The Caltech Associates approached IE to redesign their aging logo and marketing materials as they no longer represented the organization’s direction and vision for the future. The logo created by IE represents a more modern translation of the iconic arches used within the original Caltech Associates brand. The new logo’s interlocking and arching lines tie the organization’s identity to its legacy, while also conveying a spirit of inspiration and collaboration. The brochure pulled the modern design elements of the new identity together with striking photography and succinct copy to create a powerful piece advocating the unique appeal and rewards of Caltech Associates membership.