Print Magazine Design / Magazine Website Design
Cal Poly San Luis Obispo asked IE to redesign and the print and online version of the University’s magazine to help further define the University’s brand position, excite and engage audiences, and ultimately foster pride and build broad support for the University. The redesign of the magazine began with a clean sheet. IE and Cal Poly leadership researched stakeholder needs and perceptions, and developed magazine concepts that would support the University brand’s direction. IE presented a series of magazine names and design concepts that were honed through a comprehensive stakeholder engagement process, and then carried the approved concept into the printed piece and feature rich website.