Annual Report / Website Design & Development
Cal Poly San Luis Obispo wanted to engage its largest donors with an annual report that instills pride in the institution that they support while simultaneously making the case that the University is a cause that’s worthy of their future support and investment. The Annual Report was launched as both a website and printed booklet, the first of its kind to be produced at Cal Poly. It not only showcased the previous year’s achievements, but effectively brought to life all of the historical attributes that have made Cal Poly the great institution it is today. We brought the Cal Poly story to life with large and dramatic imagery, clean and crisp aesthetics, and a tone that invited audiences to play a meaningful and active roll in the Cal Poly experience.