Brand Identity / Advertising / Collateral
Beach Cities Health District, a public health facility focused on promoting health and wellness, came to IE Design + Communications for a complete brand identity update. Their existing image was tired and out-of-date. They were in need of a face-lift. IE wanted to give BCHD a more contemporary lifestyle look-and-feel as well as highlight their impressive variety of health classes, tools and resources. Bright colors, bold headlines, energetic animation and healthy imagery all provide the foundation for lots of helpful consumer information. The new brand identity has been an overwhelming success. Their “LiveWell” magazine (also renamed by IE) has received numerous letters from readers praising the new design. Class enrollment has increased since launching the new ad campaign and website.