Invitation / Event Collateral
The official artwork of the 55th Annual GRAMMY Awards depicted the iconic Grammy image composed with half-inch studio recording tape. IE was asked to create an invitation for the 55th Annual GRAMMY Awards that conveyed the creativity and craftsmanship of the artists that are being honored. IE interwove traditional and timeless design elements within a clean design throughout the piece to connect the recipient to the soul of the GRAMMYs. The invitation’s design included an actual piece of recording tape that prompts the recipient to pull out the invitation from its sleeve. It was well received by The Recording Academy and its invited guests. The design received praises for its seemingly effortless integration of art and function.