IE Design + Communications Creates Innovative Web Site for Dole Foods Inc.
Site Becomes A Health And Nutrition Destination
LOS ANGELES, CA (January 26, 2010) IE Design + Communications, a leading Hermosa Beach graphic design agency known for creating distinctive design experiences, is pleased to announce the launch of their most recent web site accomplishment: www.dole.com
In 2008, Dole awarded IE Design with creative duties to overhaul its Web site and establish online brand consistency that extends Dole’s freshly updated brand identity (created by Landor + Associates) and new product line. The goal was to draw in site visitors, highlight the company’s position as a supplier of high quality food products and establish them as an industry leader in nutrition research.
The IE creative team used the brandline “Make Every Day Shine” to embody the new visuals and engage visitors with a wealth of relevant nutrition information. Four unique audience channels were created to guide website visitors to content that matters most to them. Videos of actors, representing these channels, were incorporated into an illustrated environment to communicate nutrition facts and lead a visitor to additional health related content.
About IE Design + Communications
Established in 1995, IE Design + Communications is a leading graphic design firm providing an entire suite of creative services in both print and interactive media. From their historic building located on Southern California’s Pacific Coast Highway, IE Design’s impressive client roster continues to grow each year as prestigious awards and recognition are garnered. Their detailed approach is focused on giving clients peace-of-mind and creating a compelling visual narrative that allows the audience to experience brands with clarity and connection.
About Dole Food Company, Inc.
Dole Food Company, Inc. (NYSE:DOLE), is the world’s largest producer and marketer of high-quality fresh fruit and fresh vegetables, and a leading producer of organic products. Dole markets a growing line of packaged and frozen foods and is an industry leader in nutrition education and research. With 2008 annual revenues over $7 billion, Dole has approximately 76,000 employees operating in more than 90 countries around the world. For more information, please visit Dole’s corporate Web site at www.dole.com
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